As a bit of background, I contacted UNICEF to discuss their image policy especially with regard to images I’d seen in recent publicity materials. (I have removed personal email addresses and contact details from the email below. Please contact me if you would like to follow this up with Shaulan.)
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Dear Joe,
I am answering this on behalf of Ara as I am the person who supports UNICEF UK colleagues in using images. I am always keen to hear views about images in the public domain.
As the agency charged in the UN Convention of the Rights of the Child (UNCRC) as providing leadership and guidance relating to children’s rights, UNICEF looks to the UNCRC as a framework to analyse how children are depicted visually. By using the Convention to understand how this most vulnerable group of our population is depicted, greater clarity is gained about how all people are visually represented. Below my reply and contact details I’ve summarised a number of the articles of the convention that underpin our approach to photography and children.
Published resources:
At http://www.unicef.org/protection/57929_55452.html there is a link to ‘Guidelines for reporting on children’s issues: Documenting abuses while protecting children at risk’ produced by UNICEF International’s Photo Team
Another link – http://www.unicef.org/media/media_tools_guidelines.html – will take you to ‘Reporting guidelines to protect at-risk children’.
We are also guided by the The International Federation of Journalists ‘Right: Guidelines for Journalists and Media Professionals’ at http://www.ifj.org/pdfs/Child handbook final.pdf .
Image use is a live and much discussed subject in UNICEF. Our archive collection is examined by our experienced photo editors as awareness and understanding deepens over time. Images that were taken in one decade may be challenged in the next – as happens in wider social discourse. Accurate documentary images which might have spurred a generation into action may be deemed too challenging or exploitative in later years because society’s sensitivities or awareness has changed. But in all our communications we ask ourselves will we make a lasting change for children, will we transform their futures for the better. Sometimes an accurate portrayal of a difficult issue will challenge our audience but we would not use an image that we judge would cause harm to a child.
It would be helpful to know which images in particular you consider inappropriate or which fail to meet ethical standards.
Kind regards,
Shaulan
Shaulan Chanlewis
Resources & Intranet Officer, International Programmes Advisory Team.
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www.unicef.org.uk /
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KEY ARTICLES OF THE CONVENTION THAT ARE INVOKED IN OUR POLICY ON PHOTOGRAPHY
Article 3: “In all actions concerning children the best interests of the child shall be a primary consideration…”.
Article 5: “…shall respect the responsibilities, rights and duties of parents or legal guardians in a manner consistent with the evolving capacities of the child…”.
Article 8: “…the right of the child to preserve his or her identity, including nationality, name and family relations…”.
Article 12: “…shall assure to the child who is capable of forming his or her own views the right to express those views freely in all matters affecting the child in particular be provided the opportunity to be heard in any judicial and administrative proceedings affecting the child…”.
Article 13: “The child shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds either orally, in writing or in print, in the form of art, or through any other media of the child’s choice…”.
Article 16: “No child shall be subjected to arbitrary or unlawful interference with his or her privacy, family, home or correspondence, nor to unlawful attacks on
his or her honour and reputation. The child has the right to the protection of the law against such interference or attacks.”
Article 17: “…shall… encourage the mass media to disseminate information and material of social and cultural benefit to the child…”.
Article 19: “…shall…protect the child from all forms of physical or mental violence, injury or abuse, neglect or negligent treatment, maltreatment or exploitation, including sexual abuse. Such protective measures should, as appropriate, include necessary support for the child as well as other forms of prevention of instances of child maltreatment …”.
Article 36: “…shall protect the child against all other forms of exploitation prejudicial to any aspects of the child’s welfare …”.
Article 39: “…shall take all appropriate measures to promote the physical and psychological recovery and social reintegration of a child victim of: any form of neglect, exploitation, or abuse; torture or any other form of cruel, inhuman or degrading treatment or punishment; or armed conflicts. Such recovery shall take place in an environment which fosters the health, self-respect and dignity of the child.”
So in highlighting such issues we would only interview victims in a protective and sensitive way, IF AT ALL. We have guidelines about timing, support, ensuring the presence of protective guardians or representatives.
Article 40: “…the right of every child accused of having infringed the penal law to be treated in a manner consistent with the promotion of the child’s sense of dignity and worth…”.
This means we would not visually or by name identify a child in conflict with the law, though we might frame a photograph in such a way as to conceal identity but still raise the issue in a documentary image.

